Coming soon

Briefs writers actually follow

Research-backed outlines built from live SERP data, competitor coverage, and your own brand voice guidelines.

Join the waitlist for Content Brief Builder

What it does

Most briefs are a keyword and a word count. The result is content that reads like everything else on the page one and gets nothing.

Content Brief Builder assembles a brief from live evidence: what currently ranks, what your competitors already cover, what questions the query implies, and what your brand voice rules require.

The output is writer-ready — a structured outline with angle, sections, must-answer questions, internal link suggestions, and tone guardrails.

SERP-informed outlines
Brand voice rules
Writer-ready exports

How it works

Enter a keyword or topic

Optionally point at a competitor set you already track.

We pull the evidence

Live SERP results, competitor coverage, and related questions are gathered and clustered.

Apply your voice rules

Save brand voice guidelines once and every brief inherits them.

Export and assign

Hand the brief straight to a writer or drop it into your CMS or docs.

Who it's for

Content managers briefing freelancers at volume
Agencies standardising quality across accounts
In-house teams tired of rewriting first drafts

Questions

Does it write the article?

No — it produces the brief. Better inputs, human output.

Can I customise the template?

Yes, brief structure and voice rules are configurable per workspace.

When is it launching?

On the roadmap. Join the waitlist for early access.

Be first to use Content Brief Builder

Big Edits tools are free. They're built and run by Bread and Circuses, a content strategy and AI agency — if you want hands-on help, we're one email away.