What it does
Most teams find out about a competitor launch, campaign, or repositioning weeks late — usually from a customer. The Competitive Intelligence Suite watches the surfaces that matter and tells you the moment something changes.
Add your competitors once. We continuously discover their new articles, monitor press and earned media mentions, and re-read their core web pages to detect shifts in positioning and messaging.
Every signal is analysed with AI so you get the "so what", not just a link: what they published, who it targets, where it sits in the funnel, and how it compares to your own coverage.
- Content monitoring
- Press intel
- Positioning shifts
- Weekly reports
How it works
Add competitors
Drop in domains. We auto-detect blogs, feeds, and press rooms — no feed URLs to hunt down.
We monitor continuously
Daily crawls pick up new content, press mentions, and changes to homepages, pricing, and about pages.
AI does the reading
Each item is summarised, categorised by topic and funnel stage, and scored for strategic relevance.
You get the signal
A daily overview, instant keyword alerts, and a weekly digest in your inbox.
Who it's for
- B2B content and SEO leads who need to justify the editorial calendar
- Product marketers tracking rival positioning and launches
- Agencies reporting competitive movement to clients
Questions
How many competitors can I track?
Enough to cover a real competitive set. Access is free — we just ask for your email so we can stay in touch.
How fresh is the data?
Content and press are checked daily. Positioning pages are re-read on a monthly cycle, plus on demand.
Do I need to supply RSS feeds?
No. Discovery is automatic and self-healing — if a feed breaks, we fall back to crawling and search-based discovery.
Start using it today
Big Edits tools are free. They're built and run by Bread and Circuses, a content strategy and AI agency — if you want hands-on help, we're one email away.
Other tools in Big Edits
GEO Page Audit
Score any blog page for how well AI engines can read it.
Messaging Consistency Audit
Find out whether your brand is described consistently everywhere it shows up.
Content Brief Builder
Turn a keyword into a brief your writers actually follow.
Content Gap Finder
Find the topics your market wants and nobody owns.