A home for content intelligence

    Content Intelligence Tools
    for Marketing Teams

    Big Edits builds content intelligence tools for marketing teams — starting with competitor content, press, and positioning tracking. Free to use. Just tell us who you are.

    One login. A growing suite of content tools.

    Each tool solves one part of the content intelligence problem. More are shipping soon.

    Available now

    Competitive Intelligence Suite

    Everything your competitors publish, announce, and say.

    Track competitor blogs, press coverage, and positioning shifts in one workspace. AI analysis, instant alerts, and weekly digests.

    • Content monitoring
    • Press intel
    • Positioning shifts
    • Weekly reports
    Learn more about Competitive Intelligence Suite
    Available now

    GEO Page Audit

    Score any blog page for how well AI engines can read it.

    Paste a blog URL and get a Generative Engine Optimization score covering crawlability, content structure, and answerability — plus a prioritized list of fixes ranked by impact.

    • Crawlability & rendering checks
    • Content structure and heading hierarchy
    • Answerability & citation-readiness score
    • Prioritized, impact-ranked recommendations
    Learn more about GEO Page Audit
    Available now

    Messaging Consistency Audit

    Find out whether your brand is described consistently everywhere it shows up.

    Audit every public surface that describes your company — review sites, marketplaces, company databases, knowledge panels, employer brand, listicles, social and news — against your own website, and find where the messaging drifted and where the facts are wrong.

    • Source of truth: positioning statement + factual register
    • Per-surface positioning statement and delta
    • Separate factual-accuracy track
    • Fixes tagged owned / earned / platform-assigned
    Learn more about Messaging Consistency Audit
    Coming soon

    Content Brief Builder

    Turn a keyword into a brief your writers actually follow.

    Research-backed outlines built from live SERP data, competitor coverage, and your own brand voice guidelines.

    • SERP-informed outlines
    • Brand voice rules
    • Writer-ready exports

    Join the waitlist

    Learn more about Content Brief Builder
    Coming soon

    Content Gap Finder

    Find the topics your market wants and nobody owns.

    Cross-reference demand, competitor coverage, and your own library to surface the highest-leverage topics to publish next.

    • Demand vs. coverage
    • Cluster mapping
    • Prioritised backlog

    Join the waitlist

    Learn more about Content Gap Finder
    Work with the team behind the tools

    Need help turning competitive signal into a content plan?

    Bread and Circuses is a content strategy and AI agency. We help teams turn competitive signal into a content plan that actually ships. Drop your email and we'll send a free teardown of your content vs. your closest competitors.

    Frequently Asked Questions

    Everything you need to know about Big Edits and Bread and Circuses.