Publish where the whitespace is
Cross-reference demand, competitor coverage, and your own library to surface the highest-leverage topics to publish next.
Join the waitlist for Content Gap Finder
What it does
Gap analysis usually means exporting three keyword lists and squinting at a spreadsheet. It rarely survives contact with an editorial calendar.
Content Gap Finder maps demand against coverage — both your competitors' and your own — and surfaces clusters where interest is real and coverage is thin or weak.
The result is a prioritised backlog: topics ranked by opportunity, with the evidence behind each one attached so you can defend the call.
- Demand vs. coverage
- Cluster mapping
- Prioritised backlog
How it works
Connect your library
Point at your own domain so we know what you already cover.
Add your competitive set
We map what they cover, how deeply, and where they are winning.
Cluster the demand
Topics are grouped into clusters rather than isolated keywords.
Get a ranked backlog
Each gap comes with opportunity size, difficulty, and supporting evidence.
Who it's for
- SEO and content strategists planning a quarter
- Teams entering a new category or market
- Agencies building a first-90-days content plan
Questions
Do I need a keyword tool subscription?
No. Demand data is included.
How is this different from a keyword gap report?
It works at cluster and intent level, and factors in the depth and quality of existing coverage — not just presence or absence.
When is it launching?
In the queue. Join the waitlist to be notified.
Be first to use Content Gap Finder
Big Edits tools are free. They're built and run by Bread and Circuses, a content strategy and AI agency — if you want hands-on help, we're one email away.
Other tools in Big Edits
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GEO Page Audit
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Messaging Consistency Audit
Find out whether your brand is described consistently everywhere it shows up.
Content Brief Builder
Turn a keyword into a brief your writers actually follow.